About This Course
Course Curriculum
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Strategic Business Planning00:04:00
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Theories of Business Strategy00:05:00
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Game Theory for Business00:11:00
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Theories of Competitive Advantage00:06:00
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Strategic Business Planning Process00:02:00
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Preliminary Vision & Mission Statements (Interim Targets & Goals)00:04:00
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Relationship between Vision, Mission and the Business Strategy00:03:00
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Strategy Formulation00:01:00
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Strategy Formulation (Continued)00:03:00
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Steps: Strategy Formulation00:01:00
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PESTLE Analysis00:01:00
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Michael Porter – 5-Forces & Competitor Analysis00:01:00
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Internal Resource & Capability Analysis00:02:00
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Risk Analysis & Mitigation Tactics00:03:00
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Marketing Plan (USP, Segmentation & Positioning)00:06:00
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Segmentation00:07:00
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Strategy Implementation00:02:00
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General Operation Planning00:01:00
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Routine Actions (Processes, Procedures & Communication)00:04:00
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External Prospects & Internal Resources Gap Comparison00:02:00
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Strategy Evaluation00:02:00
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Principles of Strategy Evaluation00:04:00
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Financial Plan, Capital Structure & Valuation00:07:00
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Scenarios in Strategic Decision Making: Case Sensitivity00:02:00
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Revised Vision & Mission Statements (Confirm Target & Goals)00:03:00
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Strategy Evaluation & Feedback00:01:00
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Assignment – Strategic Business Planning