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See the Curriculum Section for materials and enjoy learning with Imperial Academy.
Course Curriculum
| The Rise of Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | |||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | |||
| Auditing Social Media | 00:26:00 | ||
| Setting Goals and Selecting Platforms | |||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Integrating Marketing Strategies | |||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Developing Effective Content | |||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | |||
| Understanding the Popular Platforms | 03:34:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| Managing the Community | |||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Providing Customer Service | |||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Measuring, Analyzing and Reporting | |||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| The Social Media Strategist Career | |||
| The Social Media Strategist Career | 00:21:00 | ||
| Mock Exam | |||
| Mock Exam – Social Media Expert Training | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Social Media Expert Training | 00:20:00 | ||
Certificate of Achievement
Learners will get an certificate of achievement directly at their doorstep after successfully completing the course!
It should also be noted that international students must pay £10 for shipping cost.
CPD Accredited Certification
Upon successfully completing the course, you will be qualified for CPD Accredited Certificate. Certification is available –
- PDF Certificate £7.99
- Hard Copy Certificate £14.99
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