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See the Curriculum Section for materials and enjoy learning with Imperial Academy.
Course Curriculum
| Welcome | |||
| Welcome | 00:01:00 | ||
| Strategic Outline: Where are we now? | |||
| Your business: The Marketplace and your business’s position in it. | 00:02:00 | ||
| Define your brand messaging | 00:02:00 | ||
| Audience and personas? | 00:05:00 | ||
| Strategic Outline: Where do we want to be? | |||
| Defining your objectives | 00:02:00 | ||
| Outline your KPI’s and Measurement | 00:04:00 | ||
| Its time to Go to Market | |||
| Funnel stages for your business | 00:03:00 | ||
| Your customer’s journey | 00:02:00 | ||
| Channel Selection | 00:03:00 | ||
| Plan your tactics | 00:02:00 | ||
| Go To Market Plan | 00:03:00 | ||
| Budget | 00:02:00 | ||
| Ensure success | |||
| Looking for risks and pivot indicators | 00:03:00 | ||
| Implement measurement and tracking tools | 00:02:00 | ||
| Revisit KPI’s | 00:02:00 | ||
Certificate of Achievement
Learners will get an certificate of achievement directly at their doorstep after successfully completing the course!
It should also be noted that international students must pay £10 for shipping cost.
CPD Accredited Certification
Upon successfully completing the course, you will be qualified for CPD Accredited Certificate. Certification is available –
- PDF Certificate £7.99
- Hard Copy Certificate £14.99
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