About This Course
Course Curriculum
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Introduction
00:02:00
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What is Marketing?
00:08:00 -
Definition of Marketing and Detailed Explanation
00:14:00
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Traditional Vs Contemporary Marketing
00:07:00
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Evolution of Marketing
00:06:00
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Customer Value & Satisfaction & Delight
00:07:00 -
Customer Value examples
00:05:00 -
Customer Loyalty
00:07:00 -
Customer Centricity
00:05:00
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Marketing segmentation
00:05:00 -
Bases for Segmentation
00:12:00 -
Selecting the BEST Segment
00:04:00