About This Course
Course Curriculum
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Introduction00:02:00
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What is Marketing?00:08:00
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Definition of Marketing and Detailed Explanation00:14:00
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Traditional Vs Contemporary Marketing00:07:00
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Evolution of Marketing00:06:00
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Customer Value & Satisfaction & Delight00:07:00
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Customer Value examples00:05:00
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Customer Loyalty00:07:00
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Customer Centricity00:05:00
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Marketing segmentation00:05:00
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Bases for Segmentation00:12:00
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Selecting the BEST Segment00:04:00