About This Course
Course Curriculum
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Introduction00:05:00
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How to Navigate This Course – Watch This Video00:03:00
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13 Copywriting and Sales Buttons You Need to Know How to Push00:07:00
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Copywriting to Sell 10 Steps you must know00:06:00
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14 Step Formula to Writing Great Sales Copy00:06:00
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AIDA is not just an Opera!00:02:00
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Have you any idea who you are talking to?00:02:00
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Who cares what format you use?00:03:00
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Hurting? Want someone to heal your pain?00:02:00
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I haven’t got time or money for Objections!00:02:00
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Don’t worry, there’s always plenty of Scarcity to go round!00:02:00
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So, why are YOU reading my Headlines?00:02:00
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Why do you always want to know whats in it for you?00:02:00
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Endorsements? Pah! Prove it to me!00:03:00
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I Guarantee to you that I love Risk! Or do I?00:02:00
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Right it Wright to Be Red! or you won’t be Readable!00:03:00
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Keep it Simple S…. and throw away your Theasaurus00:02:00
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Introduction to Copywriting Formulation00:02:00
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Starting with AIDA00:06:00
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PAS – Problem, Agitation, Solution00:04:00
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The 4 Ps00:03:00
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QUEST00:04:00
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What You Need to Know to Write Great Headlines00:06:00
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Writing Editing: Can You Write Better Copy?00:06:00
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Proof Reading and Editing: 20 Ways to Write Better Copy00:11:00
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Editing Writing: Seven Guidelines for Editing Writing00:06:00
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Get Your Copywriting Psychology Right!00:06:00
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What are the Eight Universal Motivators?00:07:00
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100 Motivations00:05:00
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Overcoming Objections…00:08:00
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Copywriting for Blogs00:09:00
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A Simple Formula for Blog Posts00:04:00
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Blog Post Copywriting Formula00:09:00
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Blog Post Editing Checklist00:08:00
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Copywriting for Landing Pages00:04:00
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Copywriting for Testimonials00:06:00
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Copywriting for Bullet Points00:05:00
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Five Formulations for Sales Letters00:03:00
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The Five Point Sales Letter Formula00:03:00
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The Seven Step Copywriting Formula for Sales Letters00:05:00
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The Nine Point Formula00:06:00
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The 18 Step Sales Letter00:06:00
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The 21 Part Sales Letter Formula00:08:00
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Bonus: 32 Step Power Copywriting Formula00:08:00
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What is a Video Sales Letter00:03:00
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How to Write an Attention Grabbing Video Sales Letter Headline00:03:00
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Video Sales Letter Basics – Some Simple Guidance for Better VSLs00:04:00
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Video Sales Letter Outline – with Downloadable Templates00:07:00
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Copywriting for Email00:07:00
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How to Write Effective Welcome Emails00:10:00
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ACTIVITY: Analysis of a Long Form Story Telling Email00:07:00
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Email Copywriting Analysis 100:05:00
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Copywriting Formulas for Email Sequences00:06:00
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Copywriting for Advertisements00:04:00
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Copywriting for Twitter – Engage, Entertain, Be Brief!00:07:00
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How to Create a High Converting Promotional Video00:06:00
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The Promotional Video for This Course Following the Script00:02:00
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The Promotional Video – Version 200:02:00
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Promotional Video SlideDeck00:20:00
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Promotional Video Script Checklist00:04:00
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2018 Update: The Formula for an Effective Promotional Video00:04:00
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2018 New Copywriting Course Promo Video00:03:00
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Conclusion and Course Wrap Up00:03:00
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Additional File
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Assignment – Content Writing & Copy Writing For SEO and Sales