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- Overview
Educational accomplishments and income are closely correlated. Education and skill with endorsed certificates from credible and renowned authorities typically lead to better jobs with attractive salaries. Educated and skilled workers also have lower rates of unemployment. Therefore, skills and endorsed certificates to showcase are essential for people early in their careers.
- Why Choose Imperial Academy?
Imperial Academy offers this premium Content Writing & Copy Writing For SEO and Sales course to ensure security in your career. In addition, this comprehensive Content Writing & Copy Writing For SEO and Sales course will assist you in building relevant skills that will help you find a job in the related sectors. Also, the Certificate you’ll get after completing the Content Writing & Copy Writing For SEO and Sales will put your head and shoulder above others in front of potential employers.
Become the person who would attract the results you seek. What you plant now, you will harvest later. So, grab this opportunity and start learning Content Writing & Copy Writing For SEO and Sales!
- What Imperial Academy Offers You
- QLS/ CPD/ CIQ Accredited
- 24/7 Assistance from our Support Team
- 100% Online
- Self-paced course
- Bite-sized Audio-visual Modules
- Rich Learning Materials
- Developed by Industry Specialists
- Career Guidance
- Course Design
Learn at your own pace from the comfort of your home, as the rich learning materials of this premium course is accessible from any place at any time. The advanced course curriculums are divided into tiny bite-sized audio-visual modules by industry specialists with years of experience behind them.
- Audio-visual Lessons
- Online Study Materials
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:05:00 | ||
| How to Navigate This Course – Watch This Video | 00:03:00 | ||
| Section 02: Free Taster | |||
| 13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
| Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
| 14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
| Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
| AIDA is not just an Opera! | 00:02:00 | ||
| Have you any idea who you are talking to? | 00:02:00 | ||
| Who cares what format you use? | 00:03:00 | ||
| Hurting? Want someone to heal your pain? | 00:02:00 | ||
| I haven’t got time or money for Objections! | 00:02:00 | ||
| Don’t worry, there’s always plenty of Scarcity to go round! | 00:02:00 | ||
| So, why are YOU reading my Headlines? | 00:02:00 | ||
| Why do you always want to know whats in it for you? | 00:02:00 | ||
| Endorsements? Pah! Prove it to me! | 00:03:00 | ||
| I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
| Right it Wright to Be Red! or you won’t be Readable! | 00:03:00 | ||
| Keep it Simple S…. and throw away your Theasaurus | 00:02:00 | ||
| Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
| Introduction to Copywriting Formulation | 00:02:00 | ||
| Starting with AIDA | 00:06:00 | ||
| PAS – Problem, Agitation, Solution | 00:04:00 | ||
| The 4 Ps | 00:03:00 | ||
| QUEST | 00:04:00 | ||
| Section 05: BASICS: How to Write Headline | |||
| What You Need to Know to Write Great Headlines | 00:06:00 | ||
| Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
| Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
| Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
| Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
| Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
| Get Your Copywriting Psychology Right! | 00:06:00 | ||
| What are the Eight Universal Motivators? | 00:07:00 | ||
| 100 Motivations | 00:05:00 | ||
| Overcoming Objections… | 00:08:00 | ||
| Section 08: COPYWRITING FOR Blogging - Web Posts | |||
| Copywriting for Blogs | 00:09:00 | ||
| A Simple Formula for Blog Posts | 00:04:00 | ||
| Blog Post Copywriting Formula | 00:09:00 | ||
| Blog Post Editing Checklist | 00:08:00 | ||
| Section 09: COPYWRITING FOR Landing Pages | |||
| Copywriting for Landing Pages | 00:04:00 | ||
| Copywriting for Testimonials | 00:06:00 | ||
| Copywriting for Bullet Points | 00:05:00 | ||
| Section 10: COPYWRITING FOR Sales Letters | |||
| Five Formulations for Sales Letters | 00:03:00 | ||
| The Five Point Sales Letter Formula | 00:03:00 | ||
| The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
| The Nine Point Formula | 00:06:00 | ||
| The 18 Step Sales Letter | 00:06:00 | ||
| The 21 Part Sales Letter Formula | 00:08:00 | ||
| Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
| Section 11: COPYWRITING FOR Video Sales Letters | |||
| What is a Video Sales Letter | 00:03:00 | ||
| How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
| Video Sales Letter Basics – Some Simple Guidance for Better VSLs | 00:04:00 | ||
| Video Sales Letter Outline – with Downloadable Templates | 00:07:00 | ||
| Section 12: COPYWRITING FOR Email | |||
| Copywriting for Email | 00:07:00 | ||
| How to Write Effective Welcome Emails | 00:10:00 | ||
| ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
| Email Copywriting Analysis 1 | 00:05:00 | ||
| Copywriting Formulas for Email Sequences | 00:06:00 | ||
| Section 13: COPYWRITING FOR Advertisements | |||
| Copywriting for Advertisements | 00:04:00 | ||
| Section 14: COPYWRITING FOR Twitter | |||
| Copywriting for Twitter – Engage, Entertain, Be Brief! | 00:07:00 | ||
| Section 15: COPYWRITING FOR Promotional Videos | |||
| How to Create a High Converting Promotional Video | 00:06:00 | ||
| The Promotional Video for This Course Following the Script | 00:02:00 | ||
| The Promotional Video – Version 2 | 00:02:00 | ||
| Promotional Video SlideDeck | 00:20:00 | ||
| Promotional Video Script Checklist | 00:04:00 | ||
| 2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
| 2018 New Copywriting Course Promo Video | 00:03:00 | ||
| Section 16: Conclusion and Course Wrap Up | |||
| Conclusion and Course Wrap Up | 00:03:00 | ||
| Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Content Writing & Copy Writing For SEO and Sales | 00:00:00 | ||
Certificate of Achievement
Learners will get an certificate of achievement directly at their doorstep after successfully completing the course!
It should also be noted that international students must pay £10 for shipping cost.
CPD Accredited Certification
Upon successfully completing the course, you will be qualified for CPD Accredited Certificate. Certification is available –
- PDF Certificate £7.99
- Hard Copy Certificate £14.99
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