Development
QLS
Business
Healthcare
Health & Fitness
Technology
Teaching
Lifestyle
Design
About This Course
See the Curriculum Section for materials and enjoy learning with Imperial Academy.
Course Curriculum
-
Mastering Social Media Marketing
00:10:00 -
Introduction To The Social Media Marketing Masterclass
00:01:00
-
Introduction To The Social Media Marketing Section
00:01:00
-
The Social Media Marketing Monster
00:03:00
-
Free Vs Paid Traffic
00:03:00
-
What Is Marketing?
00:10:00
-
What Is Media?
00:04:00
-
What Is Social?
00:07:00
-
Local Vs International
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Marketing As A Business Priority
00:01:00
-
The Marketing Company
00:04:00
-
Feast And Famine
00:03:00
-
Continuous Marketing
00:04:00
-
The 80/20 Principle
00:04:00
-
Sales And Marketing
00:05:00
-
Activities To Complete
00:01:00
-
Introduction To Understanding The Buyer Journey
00:01:00
-
Meet Bob 1
00:14:00
-
The Seven Steps To Marriage
00:05:00
-
The Buyer Journey AIDA
00:03:00
-
Attention Content
00:02:00
-
Interest Content
00:07:00
-
Desire Content
00:04:00
-
Action Content
00:04:00
-
Activities To Complete
00:01:00
-
Introduction To Bob’s World View
00:01:00
-
Understanding World Views
00:05:00
-
Understanding Bob
00:03:00
-
Confirming A World View
00:06:00
-
Bob’s World View – Activities To Complete
00:01:00
-
Introduction To Social Media Marketing & SEO
00:01:00
-
The Truth About Social Signals
00:04:00
-
The Problem With New Websites
00:07:00
-
The Snowball Effect
00:04:00
-
The Great Deception
00:03:00
-
Your Website As Your Data Center
00:08:00
-
Activities To Complete 4
00:01:00
-
Introduction To Social Media Marketing Platforms
00:01:00
-
Finding Bob
00:02:00
-
What Platform Should I Use?
00:03:00
-
Business Or Personal Branding?
00:08:00
-
Social Media Branding Tips
00:03:00
-
Creating Your Social Media Marketing Biography
00:04:00
-
House Keeping
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Posting On Social Media Platforms
00:01:00
-
The Golden Rules
00:03:00
-
Curation Vs Creation Of Content
00:04:00
-
What Types Of Content Should I Create?
00:04:00
-
Written Content
00:01:00
-
Photography Content
00:05:00
-
Infographics Content
00:03:00
-
Podcast Content
00:03:00
-
Video Content
00:05:00
-
Automation Best Practices
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Social Media Posting Ideas
00:01:00
-
Where Do I Get Posting Ideas From?
00:02:00
-
Stupid Questions
00:04:00
-
Conversations
00:03:00
-
Stories – The Power Of Narrative
00:06:00
-
Industry News
00:03:00
-
Content Capture Systems
00:02:00
-
Respecting Your Audience
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Creating A Social Media Marketing Post
00:01:00
-
Take Them To The Movies
00:02:00
-
Headlines
00:03:00
-
Body Text
00:05:00
-
Using Images
00:06:00
-
Video Posts
00:07:00
-
Quizzes And Polls
00:01:00
-
Links
00:02:00
-
Hashtags
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Community Based Marketing
00:01:00
-
The Best Kept Secret
00:03:00
-
Choosing A Niche For Your Community
00:04:00
-
Choosing A Platform For Your Community
00:03:00
-
Gate Keepers
00:03:00
-
Community Rules
00:03:00
-
Shared Ownership
00:04:00
-
Visiting Other Communities
00:03:00
-
Activities To Complete
00:01:00
-
Introduction To Building A Social Media Marketing Plan
00:01:00
-
Why You Need A Plan
00:02:00
-
Your Social Media Schedule
00:03:00
-
Your Content Calendar
00:04:00
-
Setting Realistic Time Frames
00:03:00
-
Responsibilities And Roles
00:03:00
-
SMART Goals For Your Marketing
00:08:00
-
Introduction To Social Media Case Studies
00:01:00
-
Social Media Marketing Mistakes – Part 1
00:07:00
-
Social Media Marketing Mistakes – Part 2
00:04:00
-
Twitter Case Studies
00:06:00
-
Facebook Case Studies
00:05:00
-
LinkedIn Case Studies
00:05:00
-
YouTube Case Studies
00:05:00
-
Instagram Case Studies
00:04:00
-
Pinterest Case Studies
00:04:00
-
Social Media Case Studies – Activities To Complete
00:01:00
-
Introduction To Creating Social Media Images With Adobe Spark
00:01:00
-
Adobe Spark Tools Explained
00:05:00
-
Example Of An Adobe Spark Social Image Created On Desktop
00:04:00
-
Example Of An Adobe Spark Social Image Created On Mobile
00:04:00
-
Activities To Complete – Adobe Spark
00:01:00
-
Introduction To Social Media Profile Image Creation
00:01:00
-
Equipment Needed
00:07:00
-
Understanding Your Camera
00:05:00
-
Offset Lighting Set Up For Portraits
00:08:00
-
Front Lit Lighting For Portraits
00:07:00
-
Setting The Exposure
00:04:00
-
Posing The Face
00:10:00
-
Editing A Male Portrait
00:10:00
-
Finishing Your Male Portrait
00:06:00
-
Editing A Female Portrait
00:11:00
-
Introduction To Blogging & Copywriting
00:01:00
-
Identifying Your Niche Audience
00:07:00
-
Finding Your Style As A Writer
00:10:00
-
Preparation – Tracking Ideas For Your Blogs And Articles
00:10:00
-
Page Setup And Formatting
00:06:00
-
Links And Actions
00:08:00
-
Additional Content On The Page
00:05:00
-
AIDA Copywriting
00:01:00
-
AIDA – The Attention Phase
00:06:00
-
AIDA – The Interest Phase
00:01:00
-
AIDA – The Desire Phase
00:05:00
-
AIDA – The Action Phase
00:07:00
-
Additional Thoughts For Your Blogging And Article Writing
00:03:00
-
Introduction
00:03:00
-
Email Marketing – Grasping The Concept
00:08:00
-
Email Marketing Software – Choosing Your Email Marketing Provider
00:06:00
-
Building Your Email Marketing List
00:06:00
-
Different Ways To Get An Email Sign Up
00:08:00
-
Asking For The Email
00:05:00
-
The Magic Of PDF’s
00:09:00
-
An Email List Is For Selling Stuff – Right?
00:08:00
-
Email Marketing Styles
00:06:00
-
Email Writing Styles
00:08:00
-
Email Copywriting – Using AIDA
00:08:00
-
Email Spam Traps & Pitfalls
00:11:00
-
Email Analytics – What To Measure
00:10:00
-
Email Automations – Understanding Their Usage
00:04:00
-
Surveys – How To Use Them To Improve Your List
00:13:00
-
Introduction To The Course
00:01:00
-
Google Search – Understanding How Google Search Works
00:03:00
-
Local SEO Ranking Factors
00:06:00
-
Your Local Ranking Factors – How They Impact Your SEO
00:02:00
-
Your Analytics Spreadsheet
00:02:00
-
Domain Authority And Page Authority
00:03:00
-
Trust Flow
00:03:00
-
Check Your Local SEO Ranking Score
00:03:00
-
Google Local Search
00:13:00
-
Google My Business
00:11:00
-
Cleaning Up Old Google Local Listings
00:05:00
-
Creating A Google Review Strategy
00:08:00
-
Citations – Setting Up Your NAP Page
00:04:00
-
Managing Your Citations
00:13:00
-
Back Linking – An Introduction
00:03:00
-
Checking The Quality Of Your Back Links
00:04:00
-
Building Back Links
00:07:00
-
Social Media Business Pages As Back Links
00:02:00
-
Content Marketing As Part Of Your Local SEO
00:03:00
-
Creating Your Content
00:11:00
-
Understanding Keywords
00:03:00
-
Keyword Strategies – How To Use Keywords Effectively
00:07:00
-
Inserting Your Keywords On Your Website
00:09:00
-
Marketing A Local Business
00:02:00
-
AIDA Marketing – An Overview
00:05:00
-
Adwords – An Introduction
00:04:00
-
Google Profiles For Google Personal Accounts
00:08:00
-
Setting Up A Local SEO Marketing Consultancy
00:11:00
-
Building Your YouTube Landing Page
00:01:00
-
YouTube SEO – The Importance Of Titles
00:01:00
-
YouTube SEO – The Importance Of Your Descriptions
00:03:00
-
YouTube SEO – The Importance Of Tags
00:04:00
-
YouTube End Screen Annotations
00:05:00
-
YouTube Analytics
00:02:00
-
Publishing And Sharing Your Videos
00:04:00
-
The Real Secret To A Successful YouTube Video Launch
00:01:00
-
Eyes On The Prize
00:06:00
-
Introduction To Audio And Video Production
00:01:00
-
Introduction To Mastering Audio Production
00:01:00
-
Technical Challenges You Will Face
00:06:00
-
Choosing Your Microphone
00:06:00
-
Positioning Your Microphone
00:03:00
-
Reducing Echo
00:04:00
-
Reducing Background Noise
00:04:00
-
The Perfect Studio
00:04:00
-
Additional Equipment
00:04:00
-
Introduction To Mastering Video Lighting
00:01:00
-
Camera Choices
00:05:00
-
Lighting Choices
00:06:00
-
Composition And Presentation
00:05:00
-
Webcam And Smartphone Setup
00:02:00
-
3 Light Setup For DSLR And Camcorder
00:03:00
-
5 Light Setup For DSLR And Camcorder
00:03:00
-
Teleprompter And Reference Monitor
00:05:00
-
Setting An Exposure
00:03:00
-
Introduction To Green Screen Video Production
00:01:00
-
Chroma Keying
00:05:00
-
Lighting A Backdrop
00:06:00
-
XSplit Broadcaster – An Introduction
00:03:00
-
XSplit Settings
00:05:00
-
Building A Presentation
00:04:00
-
Screen Capture
00:03:00
-
Introduction To On Camera Presence
00:02:00
-
Why You Need A Studio
00:04:00
-
Communicating With Warmth
00:03:00
-
Talking To Bob
00:04:00
-
Find Your Natural Self
00:04:00
-
Practice Makes Perfect
00:02:00
-
Take 2
00:04:00
-
Additional Tips
00:04:00
-
Introduction To Writing A Promotional Script For Your Video
00:01:00
-
Meet Bob
00:03:00
-
Attention
00:02:00
-
Interest
00:03:00
-
Desire
00:04:00
-
Action
00:03:00
-
Introduction To Editing With Adobe Premiere Pro And Adobe Audition
00:01:00
-
Setting Up Your Folder Structure
00:06:00
-
Colour Grading Your Video
00:11:00
-
Audio Correction Techniques
00:18:00
-
Cutting Options – Video Editing
00:10:00
-
Breath And Click Removal
00:05:00
-
Advanced Audio Cleaning
00:03:00
-
Adding Music To Your Video
00:05:00
-
Exporting Your Video
00:03:00
-
Introduction to Vlogging
00:01:00
-
What Is Vlogging
00:08:00
-
Vlogging Equipment – Budget Or 4k?
00:01:00
-
Vlogging Equipment – Budget Recommendations
00:04:00
-
Vlogging Equipment – Choosing Your 4k Camera
00:04:00
-
Vlogging Equipment – Choosing Your Microphones
00:09:00
-
Vlogging Equipment – Tripods And Accessories
00:05:00
-
Filming Techniques
00:06:00
-
Editing A Vlog
00:06:00
-
Activities For The Vlogging Section
00:01:00
-
Introduction To Instagram Marketing
00:01:00
-
Understanding Instagram
00:05:00
-
Growing Your Audience
00:07:00
-
Hashtagging Tools
00:07:00
-
Better Pictures With Your Phone – Controlling The Exposure
00:04:00
-
Basic Composition – The Rule Of Thirds
00:03:00
-
Understanding Light
00:07:00
-
Controlling Your Background
00:06:00
-
Editing Your Images With Snapseed
00:10:00
-
Understanding Instagram – Activities To Complete
00:01:00
-
Introduction To Quora Marketing
00:01:00
-
What Is Quora?
00:05:00
-
Setting Up Your Quora Profile
00:06:00
-
Finding Quora Questions To Answer
00:09:00
-
Writing A Quora Answer
00:09:00
-
Quora Growth Tips
00:04:00
-
Quora Activities To Complete
00:01:00
-
Introduction To Pinterest Marketing
00:01:00
-
What Is Pinterest?
00:07:00
-
Setting Up Your Pinterest Business Profile
00:07:00
-
Creating A Board On Pinterest
00:03:00
-
Creating Pins On Pinterest
00:07:00
-
Understanding Rich Pins And Buyable Pins
00:04:00
-
Pinterest Growth Tips
00:04:00
-
Pinterest Board Strategy Examples
00:05:00
-
Pinterest Tools
00:01:00
-
Pinterest Activities To Complete
00:01:00
-
Introduction To Podcasting
00:01:00
-
What Is Podcasting?
00:04:00
-
Getting Started With Podcasting
00:04:00
-
Podcasting Equipment
00:09:00
-
Designing Your Podcast
00:08:00
-
Podcast Recording Tips
00:11:00
-
Finding Guests For Your Show
00:07:00
-
Editing Your Podcast With Adobe Audition
00:03:00
-
Marketing Your Podcast
00:05:00
-
Podcasting Activities To Complete
00:01:00
-
Summary For The Course
00:01:00
Subscribe to this course and 2,000+ top‑rated Training Express courses for your organization.
Try imperial academy business
Add to Cart
