About This Course
Course Curriculum
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Digital Marketing00:02:00
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DMM Intro00:02:00
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Digital Marketing Strategy in 10 Minutes00:09:00
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Define your Purpose00:04:00
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Case Studies00:05:00
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Positioning Your Brand00:04:00
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Case studies – Positioning00:03:00
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Unique Selling Proposition00:06:00
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Personality00:02:00
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Case Study – Personality00:07:00
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Find Your Audience00:05:00
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Validate Your Business00:09:00
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Intro Brand Identity00:02:00
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Case Study – 3 Company Styles00:05:00
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Free Branding Tools00:08:00
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Learn Canva in 10 Minutes00:11:00
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Learn Photoshop in 30 Minutes00:26:00
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Intro to Websites00:04:00
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Choose a Domain Name00:05:00
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Intro to WordPress Lessons00:01:00
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Purchase Hosting and Install WordPress00:06:00
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Navigating WordPress00:06:00
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Install and Activate Themes00:07:00
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Add a Static Home Page00:04:00
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Edit a Page & Change the Site Title00:17:00
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Add and Edit a Menu00:06:00
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Publish Website00:02:00
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Write a New Post & Organise Your Blog00:09:00
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Blog Page Design – Excerpts vs Full Content00:01:00
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YouTube Videos00:04:00
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Customise the Sidebar00:05:00
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Site Icon00:02:00
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Add Site Icon with a Plugin00:02:00
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Make Your Website Responsive and Mobile Friendly00:03:00
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Customise Footer Information00:03:00
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Find, Install, and Activate Plugins00:07:00
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Backing Up Your Website00:05:00
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Securing Your Site from Attackers00:05:00
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Make Your Site SEO Friendly00:06:00
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Make Your Website Faster00:05:00
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See your Google Analytics in WordPress00:05:00
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Block Spam with Akismet00:03:00
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Pretty Link Redirects & Link Shortener00:03:00
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WordPress Commenting Systems & Plugins00:05:00
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Secure Contact Forms in WordPress00:07:00
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Free Email Marketing in WordPress00:11:00
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Add Social Sharing Buttons00:07:00
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What Pages Do You Need00:09:00
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Design a Home Page that Works00:09:00
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The Start Here and About Page00:06:00
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The Resource Page00:06:00
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Easy Email Marketing Funnel00:07:00
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Email Marketing Tools00:04:00
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Lead Magnets00:07:00
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Where to Put Opt-In Forms00:06:00
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Segmenting and Tagging Your Subscribers00:05:00
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Email Sequences00:13:00
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Better Email Subject Lines00:04:00
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Using Analytics to Improve Emails00:07:00
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Case Study – 100 Subscribers in Less Than 1 Week00:06:00
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Copywriting Basics00:02:00
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A.I.D.A00:06:00
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Case Study of a Sales Page00:08:00
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10 Commandments of Copywriting00:07:00
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Write Better Headlines00:05:00
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Write Quality Articles00:06:00
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Optimize Your Website SEO00:05:00
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Intro to YouTube00:07:00
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Case Study – YouTube Sales Funnel00:05:00
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YouTube SEO – Watch Time vs. Views00:04:00
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Keyword Research for YouTube Videos00:06:00
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Start Your New Channel00:03:00
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Channel Art and Icon00:07:00
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Channel Description00:03:00
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Customize Your Channel Design00:04:00
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Add a Channel Trailer00:02:00
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YouTube Channel Settings and Verification00:07:00
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Upload Defaults, Featured Content, and Channel Branding00:06:00
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Uploading Videos + Titles, Tages, Description00:12:00
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Cards and End Screens00:08:00
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Use YouTube Analytics to Grow Your Channel00:06:00
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Quickly Respond to Fans with the Community Tab00:02:00
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Live Streaming with YouTube Live00:04:00
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Free Music on YouTube Live00:03:00
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Create a YouTube Ad.00:05:00
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Spy on Competition with Social Blade00:04:00
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Intro to Video00:04:00
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Video Equipment for Beginners00:08:00
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Tools to Make Your Videos More Professional00:04:00
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Structure a Video that Sells00:04:00
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Intro to Video Production Bootcamp00:01:00
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What Makes a Great Video?00:03:00
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What Type of Video Should You Make?00:03:00
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Great Video Ideas00:05:00
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Plan Your Video00:04:00
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The Pre-Production Checklist00:04:00
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Introduction00:02:00
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Camera Options00:06:00
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Microphone Options00:05:00
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Lighting Options00:02:00
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Editing Tools00:02:00
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Exposing Your Shot00:05:00
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Compose Your Shots00:04:00
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Filming Yourself00:01:00
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Getting the Right Shot00:04:00
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Choose a Background00:03:00
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My Office Video Setup00:03:00
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Exposing with DSLR and Mirrorless Cameras00:07:00
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Focus with DSLR and Mirrorless Cameras00:03:00
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Know Your Lenses00:04:00
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Shoot with Your Webcam00:06:00
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Stabilize Your Shots00:03:00
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Record Great Screencast Videos00:04:00
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Choose the Right Microphone00:03:00
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Record Better Audio in Any Environment00:01:00
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Lavalier Microphones00:03:00
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Shotgun Microphones00:01:00
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Recording Audio with Your Computer00:02:00
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Lighting00:01:00
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Use Natural Light00:04:00
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Three-Point Lighting00:07:00
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Intro to FB Groups00:02:00
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Create Your Group – Walk Through00:11:00
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Tips for a More Engaged Facebook Group00:08:00
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Scheduling Posts, Live Video, and More00:04:00
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Why Facebook Pages are Important for your Business00:01:00
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Creating a Stunning Facebook page for your business00:01:00
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Adding Essential Information to your Facebook Page00:09:00
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Selecting your Profile Image00:11:00
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Creating Professional Facebook Cover Image for your Pages00:05:00
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Creating a Captivating Facebook Page Description Using The Ads.00:12:00
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Getting Your Facebook Page Username00:03:00
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Facebook Page Apps to Increase Fans Engagement00:08:00
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Top 9 Ways to Monetise Your Facebook Page00:12:00
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Exploring Publishing tools00:10:00
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Scheduling Facebook posts00:05:00
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Follow Your Competitors on Facebook00:11:00
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How to guarantee your fans see all your posts00:10:00
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Facebook Insights00:12:00
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Promoting your Facebook Page00:11:00
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Four Unlimited Sources of Royalty Free Image00:12:00
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Turn Any Image Into a Clickable Facebook Post00:05:00
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Assignment – Create a Facebook page00:03:00
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Introduction to Facebook Ads00:01:00
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Introduction to the Facebook Ads Manager00:06:00
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Setting up your Facebook payment account00:02:00
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Defining your Facebook Target Audience00:12:00
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Level 1 – Creating the Ad00:05:00
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Level 1 – Boosting Your Post00:09:00
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Level 2 – Creating Your Ad in the Ads Manager00:11:00
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Tips to Have Your Ad Approved00:03:00
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Analysing Results00:11:00
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Assignment00:01:00
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The Importance of Facebook Retargetting00:06:00
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Creating a Facebook Pixel00:05:00
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Installing Pixel In WordPress00:05:00
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Installing Pixel In A Non-WordPress Website00:02:00
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Pixel Testing00:04:00
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Creating Your First Audience With Pixel00:04:00
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Facebook Pixel Advanced Audience Creation00:14:00
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Message – Your Audience Is Too Small00:02:00
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Creating Your Optimised Fb Ad With The Pixel00:11:00
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Assignment – Installing Facebook Pixel In Your Web00:01:00
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How Facebook Ads Can Help Your Local Business00:06:00
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The Plan For Your Local Business00:08:00
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Reaching People Around Your Business00:10:00
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Creating Your Local Business Ad00:10:00
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Assignment00:02:00
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Google Adwords For Your Business00:02:00
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How Adwords Works00:03:00
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Example Of Ads That We Are Creating00:04:00
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Setting Up Your Adwords Account00:07:00
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Exploring The Adwords Interface00:05:00
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Discovering The Best Keywords00:11:00
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Creating A Google Adwords Search Campaign00:06:00
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Creating An Ad Group And Adding Keywords00:04:00
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Selecting Your Audience00:04:00
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Choosing Your Vid Setting For Google Adwords00:04:00
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Finalising Your Google Ad00:06:00
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Managing Your Google Ads Campaigns And Analytics00:03:00
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Creating A Youtube Ad With Google Adwords00:10:00
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Your Next Steps00:01:00
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Assignment00:01:00
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The Way Twitter Can Help Your Business Growth00:02:00
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Choosing The Best Username Or Twitter Handle00:06:00
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4 Tips For Choosing Your Twitter Handle00:02:00
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Creating A Twitter Account00:05:00
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Creating An Outstanding Twitter Profile Page00:04:00
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Adding Your Profile And Header Photo00:10:00
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Writing An Optimised Bio00:11:00
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Pin The Most Important Tweet For Your Bio00:06:00
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Connecting With Other Influencers00:06:00
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Twitter Hashtags00:06:00
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Growing Your Twitter Presence With Jooicer00:09:00
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Add Twitter Buttons To Your Website00:10:00
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Add Twitter Widgets To Your Website00:07:00
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Twitter Ads – Creating Your Ads Account and Campaign00:10:00
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Twitter Ads – Adding your Payment Method00:01:00
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Twitter Ads – Creating other Twitter ads00:02:00
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Twitter Ads – Promoting a Tweet00:02:00
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Assignment00:02:00
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Instagram for Business: Defining The Strategy00:04:00
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Create an Instagram for Business profile00:04:00
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Building a Killer Instagram Profile00:03:00
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Building a Killer Instagram profile – 200:04:00
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Building a Killer Instagram Profile – 300:05:00
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Building a Killer Instagram Profile – 400:02:00
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Accessing the Ads Manager00:03:00
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Creating your First Instagram Ad00:04:00
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Creating Your Instagram Ad00:08:00
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Important Tips to Have a Successful Ad on Instagram00:05:00
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Mistake 100:02:00
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Mistake 200:01:00
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Mistake 300:02:00
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Mistake 400:01:00
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Mistake 500:01:00
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Mistake 600:01:00
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Tools To Create Instagram Photos00:04:00
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Creating Viral Instagram Photos00:13:00
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Adding Your Logo or Website to your Instagram Post00:05:00
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Instagram Live and Instagram Stories00:04:00
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Assignment – Instagram Ads00:01:00
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Why Pinterest And How It Can Your Business Grow00:03:00
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Opening A Pinterest Business Account00:03:00
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Linking Pinterest With Your Website00:05:00
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Linking Pinterest With Other Social Media Platforms00:02:00
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Optimising Your Pinterest Profile00:09:00
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Creating Boards00:09:00
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Using Secret Boards00:03:00
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The Powerful Pinterest Notification00:01:00
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Adding Pinterest Chrome Extension00:03:00
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Adding Pinterest To Your Website00:14:00
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Pinterest Ads – Getting started00:03:00
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Pinterest Ads Panel Overview00:03:00
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Creating a Pinterest Ad00:13:00
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Creating Pinterest Ads Fast00:03:00
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Assignment00:01:00
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Welcome to Linkedin Marketing00:02:00
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Setting up a LinkedIn Account00:06:00
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Adding Experience & Skills to Your LinkedIn Account00:03:00
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Adding A Professional Background Photo00:04:00
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Adding Media To Your Linkedin Url00:06:00
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Changing Your Linkedin Url00:04:00
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Adding Your Website To Linkedin00:06:00
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Creating Shareable Content On Linkedin00:04:00
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Linkedin Company Pages Examples00:05:00
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Creating a LinkedIn Company Page00:02:00
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Managing Your LinkedIn Company Page00:07:00
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Getting $50 in LinkedIn Ads Credits00:03:00
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LinkedIn Ads Introduction00:03:00
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Creating a LinkedIn Sponsored Content Ad.00:12:00
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Waiting for LinkedIn Ad approval00:01:00
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Creating a LinkedIn Text Ads Campaign00:07:00
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Creating a LinkedIn Sponsored In Mail Campaign00:09:00
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LinkedIn Campaign Manager00:03:00
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Assignment00:02:00
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What is Periscope00:01:00
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Optional Equipment00:05:00
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Assignment00:01:00
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Basic Equipment for Social Media Streaming00:09:00
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Planning An Irresistible Live Streaming Session00:10:00
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Facebook Live Basics00:05:00
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Facebook Live Session From Your Smartphone00:07:00
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Sharing Your Facebook Live Sessions00:03:00
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Three Ways To Reuse Your Facebook Live Sessions00:05:00
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YouTube Live Basics00:02:00
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Running A Youtube Live From Your Smartphone00:05:00
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Instagram Live00:03:00
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Periscope Live00:03:00
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Introduction to OBS Broadcaster Software00:03:00
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Setting up your OBS Software00:11:00
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Using OBS Studio Mode00:05:00
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Facebook Live Streaming with OBS00:12:00
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YouTube Live Streaming with OBS00:07:00
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Simultaneous Streaming to Facebook, YouTube and Periscope00:16:00
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Other Awesome Software For Live Streaming00:08:00
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Assignment on Social Media Live Streaming00:03:00
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Podcasting Intro00:02:00
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Podcasting Tools00:07:00
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Hosting Your Podcast with Libsyn00:07:00
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Submitting Podcast to iTunes00:02:00
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Validate Your Podcast Work00:01:00
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Quora Basics00:03:00
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Finding, Answering and Optimising Your Quora Answers00:03:00
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Setting Up Google Analytics00:06:00
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Navigating the Google Analytics Dashboard00:07:00
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Know Your Audience with Analytics00:06:00
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User Acquisition and Behavior Flow00:13:00
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See Where Visitors Click with Page Analytics00:05:00
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User Behavior and Site Speed00:04:00
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Setting Up Goals00:03:00
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Welcome To Google Plus00:01:00
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What Are The Differences Between Google Pages And Profile00:04:00
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Adding Your Profile And Cover Image00:04:00
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Adding Your Contact Info00:05:00
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Adding Links To Your Website And Social Media00:02:00
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Adding Your Story00:04:00
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Previewing The Page00:05:00
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Conclusion00:02:00
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Assignment – Advanced Diploma in Digital Marketing10:15:00
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Order Your Certificate
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