Advanced Diploma in Digital Marketing

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Advanced Diploma in Digital Marketing

If you wish to gain success, there is no alternative other than mastering digital marketing. With the help of the Advanced Diploma in Digital Marketing course, learn how to create an effective marketing strategy — produce effective digital marketing assets — formulate a marketing plan that will propel your opportunities in the present digital era.

Launch the dynamic career you’ve always wanted! Take this high-quality Advanced Diploma in Digital Marketing course worth to articulate your innovative goals and develop a simple approach for attaining them. 

Whether you’re an aspirant looking to start your dream career, a professional looking to branch out, or somebody in between — this Advanced Diploma in Digital Marketing, QLS Endorsed Course will get you sorted. The rudimentary knowledge in this course will add tremendous value and enable you to establish the meaningful Advanced Diploma in Digital Marketing career you’ve always craved. 

Get £2495 worth of courses & certificates at only £150 (saving 94%) by enrolling now and become the person who would attract the results you seek. What you plant now, you will harvest later. So, grab this opportunity and start learning!

What unique features you will be getting in this new class of Advanced Diploma in Digital Marketing – you asked?

You will receive 

This Advanced Diploma in Digital Marketing, 11-in-1 Exclusive Bundle course will help you overcome any career obstacles and support you in establishing your own professional path by providing you with these phenomenal courses

This Advanced Diploma in Digital Marketing training will help you become an expert in a relevant sector. Our world-class tutors will help you with every query throughout your learning journey and assist you in mastering Advanced Diploma in Digital Marketing. So, add this Advanced Diploma in Digital Marketing course to your basket — harness the coveted skills and open the door to your next breakthrough!

Whether you're seeking to begin a new hobby, discover your speciality, or convert your passion into a career, this Advanced Diploma in Digital Marketing course is the bundle for you. This training will keep you up to date on all the latest advancements and provide you with the necessary guidance in the Advanced Diploma in Digital Marketing sector

The Advanced Diploma in Digital Marketing course has been endorsed under the Quality Licence Scheme.  This means that One Education has undergone an external quality check to ensure that the organisation and the courses it offers meet defined quality criteria. The completion of this Advanced Diploma in Digital Marketing course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the Advanced Diploma in Digital Marketing course have been benchmarked at Level 7 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The Advanced Diploma in Digital Marketing course itself has been designed by One Education to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.

The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

The Quality Licence Scheme has endorsed this course for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Imperial Academy will be able to advise you on any further recognition, for example, progression routes into further and/or higher education.

Imperial Academy is an approved reselling partner for Quality Licence Scheme courses under One Education.

To make the process of assessing and certifying learners easier in this Advanced Diploma in Digital Marketing bundle, we provide an automated evaluation system.

Learn at your own pace from the comfort of your home, as the rich learning materials of this QLS Endorsed course is accessible from any place at any time. The advanced course curriculums are divided into tiny bite-sized audio-visual modules by industry specialists with years of experience behind them.

Course Curriculum

Introduction
Digital Marketing 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Edit a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publish Website 00:02:00
Write a New Post & Organise Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customise the Sidebar 00:05:00
Site Icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customise Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects & Link Shortener 00:03:00
WordPress Commenting Systems & Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to Put Opt-In Forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Than 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Professional 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video? 00:03:00
What Type of Video Should You Make? 00:03:00
Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Know Your Lenses 00:04:00
Shoot with Your Webcam 00:06:00
Stabilize Your Shots 00:03:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:01:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Lighting 00:01:00
Use Natural Light 00:04:00
Three-Point Lighting 00:07:00
Facebook Groups (Social Media Marketing)
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Pages (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a Captivating Facebook Page Description Using The Ads. 00:12:00
Getting Your Facebook Page Username 00:03:00
Facebook Page Apps to Increase Fans Engagement 00:08:00
Top 9 Ways to Monetise Your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
Follow Your Competitors on Facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Facebook Insights 00:12:00
Promoting your Facebook Page 00:11:00
Four Unlimited Sources of Royalty Free Image 00:12:00
Turn Any Image Into a Clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Ads (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting up your Facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting Your Post 00:09:00
Level 2 – Creating Your Ad in the Ads Manager 00:11:00
Tips to Have Your Ad Approved 00:03:00
Analysing Results 00:11:00
Assignment 00:01:00
Facebook Retargeting (Social Media Marketing)
The Importance of Facebook Retargetting 00:06:00
Creating a Facebook Pixel 00:05:00
Installing Pixel In WordPress 00:05:00
Installing Pixel In A Non-WordPress Website 00:02:00
Pixel Testing 00:04:00
Creating Your First Audience With Pixel 00:04:00
Facebook Pixel Advanced Audience Creation 00:14:00
Message – Your Audience Is Too Small 00:02:00
Creating Your Optimised Fb Ad With The Pixel 00:11:00
Assignment – Installing Facebook Pixel In Your Web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads Can Help Your Local Business 00:06:00
The Plan For Your Local Business 00:08:00
Reaching People Around Your Business 00:10:00
Creating Your Local Business Ad 00:10:00
Assignment 00:02:00
Google Adwords
Google Adwords For Your Business 00:02:00
How Adwords Works 00:03:00
Example Of Ads That We Are Creating 00:04:00
Setting Up Your Adwords Account 00:07:00
Exploring The Adwords Interface 00:05:00
Discovering The Best Keywords 00:11:00
Creating A Google Adwords Search Campaign 00:06:00
Creating An Ad Group And Adding Keywords 00:04:00
Selecting Your Audience 00:04:00
Choosing Your Vid Setting For Google Adwords 00:04:00
Finalising Your Google Ad 00:06:00
Managing Your Google Ads Campaigns And Analytics 00:03:00
Creating A Youtube Ad With Google Adwords 00:10:00
Your Next Steps 00:01:00
Assignment 00:01:00
Twitter (Social Media Marketing)
The Way Twitter Can Help Your Business Growth 00:02:00
Choosing The Best Username Or Twitter Handle 00:06:00
4 Tips For Choosing Your Twitter Handle 00:02:00
Creating A Twitter Account 00:05:00
Creating An Outstanding Twitter Profile Page 00:04:00
Adding Your Profile And Header Photo 00:10:00
Writing An Optimised Bio 00:11:00
Pin The Most Important Tweet For Your Bio 00:06:00
Connecting With Other Influencers 00:06:00
Twitter Hashtags 00:06:00
Growing Your Twitter Presence With Jooicer 00:09:00
Add Twitter Buttons To Your Website 00:10:00
Add Twitter Widgets To Your Website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment 00:02:00
Instagram (Social Media Marketing)
Instagram for Business: Defining The Strategy 00:04:00
Create an Instagram for Business profile 00:04:00
Building a Killer Instagram Profile 00:03:00
Building a Killer Instagram profile – 2 00:04:00
Building a Killer Instagram Profile – 3 00:05:00
Building a Killer Instagram Profile – 4 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating Your Instagram Ad 00:08:00
Important Tips to Have a Successful Ad on Instagram 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools To Create Instagram Photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Pinterest And How It Can Your Business Grow 00:03:00
Opening A Pinterest Business Account 00:03:00
Linking Pinterest With Your Website 00:05:00
Linking Pinterest With Other Social Media Platforms 00:02:00
Optimising Your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secret Boards 00:03:00
The Powerful Pinterest Notification 00:01:00
Adding Pinterest Chrome Extension 00:03:00
Adding Pinterest To Your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkedin Marketing 00:02:00
Setting up a LinkedIn Account 00:06:00
Adding Experience & Skills to Your LinkedIn Account 00:03:00
Adding A Professional Background Photo 00:04:00
Adding Media To Your Linkedin Url 00:06:00
Changing Your Linkedin Url 00:04:00
Adding Your Website To Linkedin 00:06:00
Creating Shareable Content On Linkedin 00:04:00
Linkedin Company Pages Examples 00:05:00
Creating a LinkedIn Company Page 00:02:00
Managing Your LinkedIn Company Page 00:07:00
Getting $50 in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a LinkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
LinkedIn Campaign Manager 00:03:00
Assignment 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment 00:05:00
Assignment 00:01:00
Social Media Live Streaming
Basic Equipment for Social Media Streaming 00:09:00
Planning An Irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session From Your Smartphone 00:07:00
Sharing Your Facebook Live Sessions 00:03:00
Three Ways To Reuse Your Facebook Live Sessions 00:05:00
YouTube Live Basics 00:02:00
Running A Youtube Live From Your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other Awesome Software For Live Streaming 00:08:00
Assignment on Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcast with Libsyn 00:07:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimising Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome To Google Plus 00:01:00
What Are The Differences Between Google Pages And Profile 00:04:00
Adding Your Profile And Cover Image 00:04:00
Adding Your Contact Info 00:05:00
Adding Links To Your Website And Social Media 00:02:00
Adding Your Story 00:04:00
Previewing The Page 00:05:00
Conclusion
Conclusion 00:02:00
Assignment
Assignment – Advanced Diploma in Digital Marketing 3 weeks, 4 days
Order Your Certificate
Order Your Certificate QLS 00:00:00
Feedback
Learner Feedback 00:00:00

Quality Licence Scheme Endorsed Certificate of Achievement

Learners will get an endorsed certificate of achievement (included with the course) directly at their doorstep after successfully completing the package! It should be noted that international students must pay a £10 shipping cost.

For ordering additional QLS Certificates, other than this course, the fees will be following with £10 for international shipping only 

CPD Accredited Certification 

Upon successfully completing each of the courses in this package, you will
be qualified for CPD Accredited Certificates. Certification is available –

It should also be noted that international students must pay a £10 shipping cost.

Endorsement

The Quality Licence Scheme has endorsed this course for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Imperial Academy will be able to advise you on any further recognition, for example, progression routes into further and/or higher education.

Imperial Academy is an approved reselling partner for Quality Licence Scheme courses under One Education

Course Info

4.9
502 Enrolled
  • Career Bundle
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  • £150.00
  • 1 year
  • Number of Units302
  • Number of Quizzes0
  • 3 weeks, 5 days

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