About This Course
Course Curriculum
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Digital Marketing
00:02:00 -
DMM Intro
00:02:00 -
Digital Marketing Strategy in 10 Minutes
00:09:00
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Define your Purpose
00:04:00 -
Case Studies
00:05:00 -
Positioning Your Brand
00:04:00 -
Case studies – Positioning
00:03:00 -
Unique Selling Proposition
00:06:00 -
Personality
00:02:00 -
Case Study – Personality
00:07:00 -
Find Your Audience
00:05:00 -
Validate Your Business
00:09:00
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Intro Brand Identity
00:02:00 -
Case Study – 3 Company Styles
00:05:00 -
Free Branding Tools
00:08:00 -
Learn Canva in 10 Minutes
00:11:00 -
Learn Photoshop in 30 Minutes
00:26:00
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Intro to Websites
00:04:00 -
Choose a Domain Name
00:05:00 -
Intro to WordPress Lessons
00:01:00 -
Purchase Hosting and Install WordPress
00:06:00 -
Navigating WordPress
00:06:00 -
Install and Activate Themes
00:07:00 -
Add a Static Home Page
00:04:00 -
Edit a Page & Change the Site Title
00:17:00 -
Add and Edit a Menu
00:06:00 -
Publish Website
00:02:00 -
Write a New Post & Organise Your Blog
00:09:00 -
Blog Page Design – Excerpts vs Full Content
00:01:00 -
YouTube Videos
00:04:00 -
Customise the Sidebar
00:05:00 -
Site Icon
00:02:00 -
Add Site Icon with a Plugin
00:02:00 -
Make Your Website Responsive and Mobile Friendly
00:03:00 -
Customise Footer Information
00:03:00 -
Find, Install, and Activate Plugins
00:07:00 -
Backing Up Your Website
00:05:00 -
Securing Your Site from Attackers
00:05:00 -
Make Your Site SEO Friendly
00:06:00 -
Make Your Website Faster
00:05:00 -
See your Google Analytics in WordPress
00:05:00 -
Block Spam with Akismet
00:03:00 -
Pretty Link Redirects & Link Shortener
00:03:00 -
WordPress Commenting Systems & Plugins
00:05:00 -
Secure Contact Forms in WordPress
00:07:00 -
Free Email Marketing in WordPress
00:11:00 -
Add Social Sharing Buttons
00:07:00 -
What Pages Do You Need
00:09:00 -
Design a Home Page that Works
00:09:00 -
The Start Here and About Page
00:06:00 -
The Resource Page
00:06:00
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Easy Email Marketing Funnel
00:07:00 -
Email Marketing Tools
00:04:00 -
Lead Magnets
00:07:00 -
Where to Put Opt-In Forms
00:06:00 -
Segmenting and Tagging Your Subscribers
00:05:00 -
Email Sequences
00:13:00 -
Better Email Subject Lines
00:04:00 -
Using Analytics to Improve Emails
00:07:00 -
Case Study – 100 Subscribers in Less Than 1 Week
00:06:00
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Copywriting Basics
00:02:00 -
A.I.D.A
00:06:00 -
Case Study of a Sales Page
00:08:00 -
10 Commandments of Copywriting
00:07:00 -
Write Better Headlines
00:05:00 -
Write Quality Articles
00:06:00 -
Optimize Your Website SEO
00:05:00
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Intro to YouTube
00:07:00 -
Case Study – YouTube Sales Funnel
00:05:00 -
YouTube SEO – Watch Time vs. Views
00:04:00 -
Keyword Research for YouTube Videos
00:06:00 -
Start Your New Channel
00:03:00 -
Channel Art and Icon
00:07:00 -
Channel Description
00:03:00 -
Customize Your Channel Design
00:04:00 -
Add a Channel Trailer
00:02:00 -
YouTube Channel Settings and Verification
00:07:00 -
Upload Defaults, Featured Content, and Channel Branding
00:06:00 -
Uploading Videos + Titles, Tages, Description
00:12:00 -
Cards and End Screens
00:08:00 -
Use YouTube Analytics to Grow Your Channel
00:06:00 -
Quickly Respond to Fans with the Community Tab
00:02:00 -
Live Streaming with YouTube Live
00:04:00 -
Free Music on YouTube Live
00:03:00 -
Create a YouTube Ad.
00:05:00 -
Spy on Competition with Social Blade
00:04:00
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Intro to Video
00:04:00 -
Video Equipment for Beginners
00:08:00 -
Tools to Make Your Videos More Professional
00:04:00 -
Structure a Video that Sells
00:04:00 -
Intro to Video Production Bootcamp
00:01:00 -
What Makes a Great Video?
00:03:00 -
What Type of Video Should You Make?
00:03:00 -
Great Video Ideas
00:05:00 -
Plan Your Video
00:04:00 -
The Pre-Production Checklist
00:04:00 -
Introduction
00:02:00 -
Camera Options
00:06:00 -
Microphone Options
00:05:00 -
Lighting Options
00:02:00 -
Editing Tools
00:02:00 -
Exposing Your Shot
00:05:00 -
Compose Your Shots
00:04:00 -
Filming Yourself
00:01:00 -
Getting the Right Shot
00:04:00 -
Choose a Background
00:03:00 -
My Office Video Setup
00:03:00 -
Exposing with DSLR and Mirrorless Cameras
00:07:00 -
Focus with DSLR and Mirrorless Cameras
00:03:00 -
Know Your Lenses
00:04:00 -
Shoot with Your Webcam
00:06:00 -
Stabilize Your Shots
00:03:00 -
Record Great Screencast Videos
00:04:00 -
Choose the Right Microphone
00:03:00 -
Record Better Audio in Any Environment
00:01:00 -
Lavalier Microphones
00:03:00 -
Shotgun Microphones
00:01:00 -
Recording Audio with Your Computer
00:02:00 -
Lighting
00:01:00 -
Use Natural Light
00:04:00 -
Three-Point Lighting
00:07:00
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Intro to FB Groups
00:02:00 -
Create Your Group – Walk Through
00:11:00 -
Tips for a More Engaged Facebook Group
00:08:00 -
Scheduling Posts, Live Video, and More
00:04:00
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Why Facebook Pages are Important for your Business
00:01:00 -
Creating a Stunning Facebook page for your business
00:01:00 -
Adding Essential Information to your Facebook Page
00:09:00 -
Selecting your Profile Image
00:11:00 -
Creating Professional Facebook Cover Image for your Pages
00:05:00 -
Creating a Captivating Facebook Page Description Using The Ads.
00:12:00 -
Getting Your Facebook Page Username
00:03:00 -
Facebook Page Apps to Increase Fans Engagement
00:08:00 -
Top 9 Ways to Monetise Your Facebook Page
00:12:00 -
Exploring Publishing tools
00:10:00 -
Scheduling Facebook posts
00:05:00 -
Follow Your Competitors on Facebook
00:11:00 -
How to guarantee your fans see all your posts
00:10:00 -
Facebook Insights
00:12:00 -
Promoting your Facebook Page
00:11:00 -
Four Unlimited Sources of Royalty Free Image
00:12:00 -
Turn Any Image Into a Clickable Facebook Post
00:05:00 -
Assignment – Create a Facebook page
00:03:00
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Introduction to Facebook Ads
00:01:00 -
Introduction to the Facebook Ads Manager
00:06:00 -
Setting up your Facebook payment account
00:02:00 -
Defining your Facebook Target Audience
00:12:00 -
Level 1 – Creating the Ad
00:05:00 -
Level 1 – Boosting Your Post
00:09:00 -
Level 2 – Creating Your Ad in the Ads Manager
00:11:00 -
Tips to Have Your Ad Approved
00:03:00 -
Analysing Results
00:11:00 -
Assignment
00:01:00
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The Importance of Facebook Retargetting
00:06:00 -
Creating a Facebook Pixel
00:05:00 -
Installing Pixel In WordPress
00:05:00 -
Installing Pixel In A Non-WordPress Website
00:02:00 -
Pixel Testing
00:04:00 -
Creating Your First Audience With Pixel
00:04:00 -
Facebook Pixel Advanced Audience Creation
00:14:00 -
Message – Your Audience Is Too Small
00:02:00 -
Creating Your Optimised Fb Ad With The Pixel
00:11:00 -
Assignment – Installing Facebook Pixel In Your Web
00:01:00
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How Facebook Ads Can Help Your Local Business
00:06:00 -
The Plan For Your Local Business
00:08:00 -
Reaching People Around Your Business
00:10:00 -
Creating Your Local Business Ad
00:10:00 -
Assignment
00:02:00
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Google Adwords For Your Business
00:02:00 -
How Adwords Works
00:03:00 -
Example Of Ads That We Are Creating
00:04:00 -
Setting Up Your Adwords Account
00:07:00 -
Exploring The Adwords Interface
00:05:00 -
Discovering The Best Keywords
00:11:00 -
Creating A Google Adwords Search Campaign
00:06:00 -
Creating An Ad Group And Adding Keywords
00:04:00 -
Selecting Your Audience
00:04:00 -
Choosing Your Vid Setting For Google Adwords
00:04:00 -
Finalising Your Google Ad
00:06:00 -
Managing Your Google Ads Campaigns And Analytics
00:03:00 -
Creating A Youtube Ad With Google Adwords
00:10:00 -
Your Next Steps
00:01:00 -
Assignment
00:01:00
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The Way Twitter Can Help Your Business Growth
00:02:00 -
Choosing The Best Username Or Twitter Handle
00:06:00 -
4 Tips For Choosing Your Twitter Handle
00:02:00 -
Creating A Twitter Account
00:05:00 -
Creating An Outstanding Twitter Profile Page
00:04:00 -
Adding Your Profile And Header Photo
00:10:00 -
Writing An Optimised Bio
00:11:00 -
Pin The Most Important Tweet For Your Bio
00:06:00 -
Connecting With Other Influencers
00:06:00 -
Twitter Hashtags
00:06:00 -
Growing Your Twitter Presence With Jooicer
00:09:00 -
Add Twitter Buttons To Your Website
00:10:00 -
Add Twitter Widgets To Your Website
00:07:00 -
Twitter Ads – Creating Your Ads Account and Campaign
00:10:00 -
Twitter Ads – Adding your Payment Method
00:01:00 -
Twitter Ads – Creating other Twitter ads
00:02:00 -
Twitter Ads – Promoting a Tweet
00:02:00 -
Assignment
00:02:00
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Instagram for Business: Defining The Strategy
00:04:00 -
Create an Instagram for Business profile
00:04:00 -
Building a Killer Instagram Profile
00:03:00 -
Building a Killer Instagram profile – 2
00:04:00 -
Building a Killer Instagram Profile – 3
00:05:00 -
Building a Killer Instagram Profile – 4
00:02:00 -
Accessing the Ads Manager
00:03:00 -
Creating your First Instagram Ad
00:04:00 -
Creating Your Instagram Ad
00:08:00 -
Important Tips to Have a Successful Ad on Instagram
00:05:00 -
Mistake 1
00:02:00 -
Mistake 2
00:01:00 -
Mistake 3
00:02:00 -
Mistake 4
00:01:00 -
Mistake 5
00:01:00 -
Mistake 6
00:01:00 -
Tools To Create Instagram Photos
00:04:00 -
Creating Viral Instagram Photos
00:13:00 -
Adding Your Logo or Website to your Instagram Post
00:05:00 -
Instagram Live and Instagram Stories
00:04:00 -
Assignment – Instagram Ads
00:01:00
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Why Pinterest And How It Can Your Business Grow
00:03:00 -
Opening A Pinterest Business Account
00:03:00 -
Linking Pinterest With Your Website
00:05:00 -
Linking Pinterest With Other Social Media Platforms
00:02:00 -
Optimising Your Pinterest Profile
00:09:00 -
Creating Boards
00:09:00 -
Using Secret Boards
00:03:00 -
The Powerful Pinterest Notification
00:01:00 -
Adding Pinterest Chrome Extension
00:03:00 -
Adding Pinterest To Your Website
00:14:00 -
Pinterest Ads – Getting started
00:03:00 -
Pinterest Ads Panel Overview
00:03:00 -
Creating a Pinterest Ad
00:13:00 -
Creating Pinterest Ads Fast
00:03:00 -
Assignment
00:01:00
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Welcome to Linkedin Marketing
00:02:00 -
Setting up a LinkedIn Account
00:06:00 -
Adding Experience & Skills to Your LinkedIn Account
00:03:00 -
Adding A Professional Background Photo
00:04:00 -
Adding Media To Your Linkedin Url
00:06:00 -
Changing Your Linkedin Url
00:04:00 -
Adding Your Website To Linkedin
00:06:00 -
Creating Shareable Content On Linkedin
00:04:00 -
Linkedin Company Pages Examples
00:05:00 -
Creating a LinkedIn Company Page
00:02:00 -
Managing Your LinkedIn Company Page
00:07:00 -
Getting $50 in LinkedIn Ads Credits
00:03:00 -
LinkedIn Ads Introduction
00:03:00 -
Creating a LinkedIn Sponsored Content Ad.
00:12:00 -
Waiting for LinkedIn Ad approval
00:01:00 -
Creating a LinkedIn Text Ads Campaign
00:07:00 -
Creating a LinkedIn Sponsored In Mail Campaign
00:09:00 -
LinkedIn Campaign Manager
00:03:00 -
Assignment
00:02:00
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What is Periscope
00:01:00 -
Optional Equipment
00:05:00 -
Assignment
00:01:00
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Basic Equipment for Social Media Streaming
00:09:00 -
Planning An Irresistible Live Streaming Session
00:10:00 -
Facebook Live Basics
00:05:00 -
Facebook Live Session From Your Smartphone
00:07:00 -
Sharing Your Facebook Live Sessions
00:03:00 -
Three Ways To Reuse Your Facebook Live Sessions
00:05:00 -
YouTube Live Basics
00:02:00 -
Running A Youtube Live From Your Smartphone
00:05:00 -
Instagram Live
00:03:00 -
Periscope Live
00:03:00 -
Introduction to OBS Broadcaster Software
00:03:00 -
Setting up your OBS Software
00:11:00 -
Using OBS Studio Mode
00:05:00 -
Facebook Live Streaming with OBS
00:12:00 -
YouTube Live Streaming with OBS
00:07:00 -
Simultaneous Streaming to Facebook, YouTube and Periscope
00:16:00 -
Other Awesome Software For Live Streaming
00:08:00 -
Assignment on Social Media Live Streaming
00:03:00
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Podcasting Intro
00:02:00 -
Podcasting Tools
00:07:00 -
Hosting Your Podcast with Libsyn
00:07:00 -
Submitting Podcast to iTunes
00:02:00 -
Validate Your Podcast Work
00:01:00
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Quora Basics
00:03:00 -
Finding, Answering and Optimising Your Quora Answers
00:03:00
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Setting Up Google Analytics
00:06:00 -
Navigating the Google Analytics Dashboard
00:07:00 -
Know Your Audience with Analytics
00:06:00 -
User Acquisition and Behavior Flow
00:13:00 -
See Where Visitors Click with Page Analytics
00:05:00 -
User Behavior and Site Speed
00:04:00 -
Setting Up Goals
00:03:00
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Welcome To Google Plus
00:01:00 -
What Are The Differences Between Google Pages And Profile
00:04:00 -
Adding Your Profile And Cover Image
00:04:00 -
Adding Your Contact Info
00:05:00 -
Adding Links To Your Website And Social Media
00:02:00 -
Adding Your Story
00:04:00 -
Previewing The Page
00:05:00
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Conclusion
00:02:00
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Assignment – Advanced Diploma in Digital Marketing
10:15:00
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Order Your Certificate
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Learner Feedback