About This Course
Course Curriculum
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What is Social Media00:18:00
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The Growth of Social Media00:10:00
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Conducting Market Analysis00:16:00
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Auditing Social Media00:26:00
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Corporate Culture and Social Media00:12:00
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Social Media Goals vs. Business Goals00:10:00
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Types of Social Media Platforms00:08:00
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The Social Media Policy00:40:00
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Creative Commons00:21:00
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Brand Marketing00:27:00
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Keyword Selection00:17:00
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Content Marketing on Social Media00:26:00
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Content Development00:23:00
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Understanding the Popular Platforms03:34:00
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Traditional Website Advertising00:37:00
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Social Media Documentation and Schedules00:29:00
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Project Management Software00:39:00
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The Community Manager Role00:26:00
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Importance of Voice Consistency00:30:00
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Organizational Customer Servicen00:28:00
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Social Media Triage00:14:00
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Online versus Personal Interactions00:26:00
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Social Media Analytics00:27:00
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Goal Value00:43:00
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The Social Media Strategist Career00:21:00
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Mock Exam – Social Media Expert Training00:20:00
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Final Exam – Social Media Expert Training00:20:00